We are used to commercial tricks that play on our fears.

The best way to do that: play on our fears and prejudices.

Indeed, the board members campaigning for office this week have played on residents' fears.

The posters play on American fears about their nation's declining economic influence.

He got their agreement very simply, by playing on their fears.

They can then play on black people's legitimate fears of white racism to protect a right that has nothing to do with race.

Let us not play on the hopes and fears of sufferers.

The men who thought up religion knew exactly what they were doing, playing on people's deepest fears.

Our current President was elected, in good measure, through a television ad that played on racial fears.

Or was that just his imagination, playing on his fears?