Apple, as the platform vendor, has enough reason to push for that.

Beyond that, the total program cost was to reach $7 billion, with only 20-30% going to the platform vendor.

It is in a platform vendor's best interest to encourage development for its platform.

The specific implementation is the responsibility of the platform vendor.

"You're a platform vendor, but also a potential competitor, so I'm sensitive about that stuff," I said.

Some of them even like to daydream about the platform vendor buying them up.

The platform vendor can profit by capturing a portion of the value created.

Some platform vendors develop their own encoding protocols for security reasons.

Don't judge the phones solely by the application-vetting process of their respective platform vendors.

As a platform vendor, you're only as successful as the people who build on you.