You talk about the research you conducted prior to the redesign and seem to place great store on that information yet now you have 'real' direct feedback to the site (rather than focus groups responding to concepts) how does that disparity between your research and the feedback influence the next stage?

But it 'does not mean a surrender of power; rather it involves sharing of the knowledge which allows different interpretations and constructions to be placed on that information and which in turn can lead to a different conclusion and different solutions'.