I think they use the phrase now, do their own thing.
I am told they use the phrase all the time.
Sometimes the phrase is used to mean "a better value for the money spent".
The phrase has also been used in commercial works as the name a race of people.
The phrase caught on and has been used ever since.
The phrase has been used among military members for decades.
This phrase has been used for almost two hundred years.
The phrase "the free offer" has not always been used in the same way throughout history.
Recently, the show has started using the phrase "How hard can it be?"
And don't use a phrase, even though that's easy to remember.