Listen out for the phrases 'gain momentum' and 'we're really flying'.

A simple explanation as to why this particular phrase has gained popularity is that it just "sounds cool and dangerous".

Ever since the phrase "Web 2.0" gained traction, people have debated its definition.

Like the word quagmire, the phrase has gained an accusatory edge in politics and war.

The phrase "flying saucer" had gained widespread attention after the summer of 1947.

The phrase gained extra meaning when the currency of South Africa was renamed the rand in 1961.

Law schools represent another area where the phrase is gaining increasing acceptance, e.g.

The phrase has gained enough notability to appear outside typography, including:

The phrase "crazy like a fox" gained currency in the 1900s when Perelman used it as a book title in 1944.

In the 19th century, the infinitive phrase to stand down gained a nautical sense of "to sail with the wind or tide."