He says some 60 percent of his readers have annual household incomes of more than $50,000.
A recent survey found that 56 percent of Monica's regular readers were adults.
Ninety percent of our readers won't know what it means.
On Sunday, The News lost 39 percent of its regular readers, the survey found.
Another states, "Incredibly, 97 percent of our readers didn't feel any less hip after installing a baby seat."
The magazine,which gives free subscriptions to all traders, estimates that about 3 to 5 percent of its readers are women.
The magazine, which covers the life sciences, found in an earlier survey that about 80 percent of its readers watched television regularly.
She said 45 percent of Quest's readers had annual incomes of more than $250,000.
Internal research at the magazine shows that 76 percent of its readers are between 40 and 64 years old.
In 1991, 62 percent of the paper's readers were expatriates.