People would buy anything at any price two years ago.
People won't buy things if they don't have the money to pay for them in the first place.
We are trying to make sure people buy the right things, at every price level.
So we rate everything a 9 or 10 and then people don't buy the 9s because those are the bad games.
"We need to find ways to get people to buy more services from us."
Look at what else is out there where people buy their technology.
So why do more people not buy into the idea of "just enough"?
The Government will have far less control over services that people buy with their own money.
Four years of private college already cost more than anything most people will ever buy, except a home.
They are in general the first of a kind that people actually buy.