pay per lead

In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

There are numerous risks associated with any Pay Per Lead campaign, including the potential for fraudulent activity by incentivized marketing partners.

PPL as "Pay Per Lead"

Software vendors also get listed for free and then can sign up for a Pay Per Click or Pay Per Lead program.

Business.com is a business advertising network which offers various performance marketing products, including pay per lead and pay per click services, directory listings, and display advertising.