But extensions carry their own risks, including customer confusion and cannibalizing the parent brand.

Many banks leverage the "parent brand" to gain a client's trust and confidence.

This imprint brand may use the distribution network of the parent brand, but ship from a dummy company.

The account includes light and red versions of Genuine Draft as well as the parent brand.

Most of the literature focuses on the consumer evaluation and positive impact on parent brand.

It should consider the damage of parent brand no matter what types of extension are used.

The negative impact of brand extension would cause a great damage to parent brand and brand family.

If there's a strong foundation, and the line extension is good, it might actually enhance the parent brand, and build that equity.

Different products having different images are put together under one major brand or parent brand and are marketed by the firm.

Science Oxford remained as the parent brand.