Almost everyone in the book business credits Mr. Mehta with making Vintage the most successful brand in paperback publishing.

Gordon Holmes Landsborough, (1913-1983), English publisher, author and bookseller, was in the forefront of change in the paperback publishing and bookselling industries in England during the 1950s to 1980s.

In past years the ephemeral quality of paperback publishing has caused most of Bradley's books to go out of print, creating a premium market for them among used book dealers.

WHEN Warner Books, a power in paperback publishing, started publishing hardcover books a few years ago, it wanted to establish immediate credibility with booksellers.

Irwyn Applebaum, the president and publisher of the Bantam Dell Publishing Group, gives an annual talk on the history of mass-market paperback publishing.

He later specialized in paperback publishing and book-club management for Prentice-Hall.

Dell's earliest venture into paperback publishing began because of its close association with Western Publishing.

After the war, when paperback publishing took off, Walter illustrated westerns, mysteries and detective paperbacks, as well as some hardcover books.

Several Big Mergers As a result of its problems, paperback publishing began a period of restructuring.

It was a revolutionary turning point in paperback publishing.