As a writer and lecturer he continued to introduce Japan to an overseas audience.
Now, overseas audiences provide around 70% of America's box-office revenue, and can turn domestic flops into hits.
Many modest films not only wither at the box office, but fail to appeal to overseas audiences.
He insisted, though, that "Armageddon" would earn a profit, largely because of the overseas audience, which is expected to be substantial.
The station provides new content from Greece to a overseas Greek-speaking audience.
The columns soon became widely read, and with a publisher's help some of them reached an overseas audience.
But the subjects have to appeal to an overseas audience.
Critical response to the film was mixed and it failed to find an overseas audience.
He gave an example of a chocolate maker in Paris who wanted to sell his confections to an overseas audience.
Since 9/11, though, the State Department has increased its efforts to communicate American values to overseas audiences.