I think the character is in the overall style, rather than the mascot.

The overall style of letter will depend on the relationship between the parties concerned.

Think about the overall style you want to achieve.

The overall style of the book is a bit disappointing.

The overall style is split between orchestra, electronic music, and hard rock.

The overall style was sleek and modern, but not at all stark.

Each city contributed various elements to its overall style seen worldwide today.

The overall style, unusual for Ailey, is straight show business.

However, he is given a less cartoony look to fit in with the series' overall style.

In the second series in 1984 the overall style changed slightly.