They advertised the area as a desert paradise for the outdoor adventurer.
In the 20th century, outdoor adventurers, naturalists and environmental crusaders were lured into the wilderness.
Watergate Bay, a gorgeous sweep of sand just north of Newquay, is a magnet for outdoor adventurers.
"Ten years ago, it was a fringe group of outdoor adventurers," he added.
Gadgets that bring home comforts to the great outdoors have given rise to a new breed of outdoor adventurer.
Today, tourism is becoming more important in the area which sees increasing numbers of weekend snowmobilers, skiers, hikers, anglers, golfers, and other outdoor adventurers.
Williams is an avid outdoor adventurer.
The company was founded in 1981 by "physicist turned outdoor adventurer" Ron Gregg, who led the brand until his death in 2003.
Are you an outdoor adventurer?
Sebastian Copeland is an award winning photographer, author, lecturer, extreme outdoor adventurer and environmental activist.