There are no crowds, no sales tax for out-of-state customers and, perhaps most tempting, no need to leave your home.
By one estimate, states lose $1.5 billion a year in sales tax revenue from direct-market sales to out-of-state customers.
While some banks do not accept credit card applications from out-of-state customers, many do.
Prospective out-of-state customers can now phone a winery whose style they like - say, Corey Creek - and ask about national distribution.
The freed-up daytime generating capacity is then made available to be sold to out-of-state customers at premium prices.
Their allocations to out-of-state customers have always been small.
Even so, they have traditionally shipped some to eager out-of-state customers.
Neither company collects sales tax from out-of-state customers.
Officials also said that lists of supposedly out-of-state customers kept by some businesses were bogus.
One appliance store offered a list said to be of out-of-state customers that was written in Hindu.