But some companies have taken it even further, opening a new frontier in branding by imbuing these programs with a memorable persona that has a name.

"Rome" has arresting scenes and enjoyable moments, but it does not open a new frontier in HBO's empire.

I think it's opening a new frontier.

By expanding the doctrine of universal jurisdiction for crimes against humanity, the case opens a promising new frontier in the evolution of international criminal law.

Both were about opening a new frontier.

The grapplers open a whole new frontier for the political consultants who specialize in opposition research.

Like the United States, this nation has a history of cowboys and explorers pushing to open a rugged frontier.

Yes, the probe opens a vast and untapped frontier for undersea mining.

Two years ago scientists opened a vital new frontier when they announced that they had largely deciphered the human genome.

There seems to be two truisms to the history of opening a frontier, any frontier.