Shortly thereafter, those five minutes became the online equivalent of a top-of-the-charts single.
Using all caps, long rows of exclamation points, or large bolded fonts are the online equivalent of yelling.
This article refers to online equivalents of magazines.
The online equivalent is equally illegal and considerably more likely to upset the music industry.
One form is the online equivalent of the conventional paper journal.
But online equivalents - like having a website, email marketing and using social media - are increasingly popular and can be very cost effective.
A thread is the online equivalent of a conversation.
"It's the online equivalent of the comfortable chairs we have in the stores," Mr. Gilbert said.
And that number is likely to jump this year when it offers the online equivalent of a doorbuster - 20 percent off all items.
Visitors were encouraged to contribute, and they added the online equivalent of the mainstream newspaper's classified section.