And it is clearly not the online brand America Online is.

Insure - An online brand for car insurance.

In fact, I can't think of one successful online brand that was built with cash.

And, sure enough, little more than 24 hours later Simmons' online brand has been knocked off the internet.

First, building a brand is very expensive, partly because online brands have not proven to be long lasting.

Starcount.com ranked yepme.com on No.14 among online retail brands globally.

There was suddenly a rush to develop an 'Instant' version of every popular online brand.

Would Web 2.0 tools add value to the user experience and enhance your online brand?

While there, he oversaw development of the video retailer's online brand.

In 1999 the company was renamed to MapQuest to leverage the popularity of its online brand.