The producers, who regard this presentation of Echo Park as a work in progress, have held ticket prices to $20 to $35 and have not invited critics to the one-month run at the Apollo.

In 1976, there was a minor one-month run of a musical called "The Confidence Man." It was based loosely on the novel by the same title by Herman Melville.

It earned PHP 165 million in its one-month run and was the top grossing film of 2010.

Given that broad appeal and, Mr. Sanzel said, the fact that "it's a fun show," his theater opens a one-month run of the show on Saturday.

In 1976, there was a minor one-month run of a musical called "The Confidence Man."

Mr. Kelly said the full-car advertisements were put up in 570 of the 6,182 subway cars for a one-month run and "should be coming down in the next week or so."

Afterwards, there was a one-month run at the Henry Miller Theatre in the fall of 1960, co-starring Leif Erickson.

A Target store opened on Friday in Times Square for a one-month run, with sales to benefit the Breast Cancer Research Foundation.

Further UK tours of the show were also staged, including a one-month run at The Theatre Royal in Lincoln in 2001.

It was revived for a one-month run (January 11 to February 10) in the Seattle Repertory Theatre's 2006-2007 season.