It was rumoured that the on-air name would be Caroline 279 after the former pirate radio station.
They have since moved towards regular on-air names.
In 1996 the station switched to a country music format with the on-air name Star 103.
Amongst other name, Quote 864 was also used as an on-air name.
The on-air name of the station was modified to "K-99 Country".
In 1995, the on-air name of the station was changed to "Classic Rock 99.5".
The new on-air name of the station was "Real Rock 97.3".
On that job, her on-air name was Jane Todd.
Its on-air name was changed to "The X @ 100.5".
The stations adopted the on-air name of Wisconsin Public Television in 1986.