As a result he had to rely mostly on sponsors invites in order to compete.

Forget the effect on fans, sponsors, bottom lines and bank statements.

Why waste time and energy on sponsors when the runners are prepared to pay to suffer?

With the cost of presenting a show typically $100,000 or more, struggling designers often depend on sponsors.

The sprinter lost out on sponsors through four years of injury problems.

The Centre relied on commercial sponsors and a nationwide membership.

They could for example call on sponsors to invest more so as to reduce or eliminate their deficits.

But team owners say their expenses are rising, even as demands on sponsors cannot rise significantly.

His day-to-day life depended on sponsors and financial help from friends.

Pressure on corporate sponsors led the club to broadcast the 2003 and 2004 tournaments without commercials.