The programs became more conservative, pleasing some older listeners, but failing to attract younger ones.
The area was becoming a popular place to retire and the Finks realized they should go after older listeners.
It targets the 35-54 year old Christian listener demographic.
In current pop, most older listeners want nothing to do with the modern city's frenzy of stimulation or its constant change.
Classical music tends to attract a disproportionate number of older listeners, who would be more likely to have this problem.
Sorry to state the obvious, but aren't they just the same listeners, three years older?
But recently, contemporary country has experienced a backlash among traditionalists - mostly older listeners.
The program, heard early Saturday evenings, is especially popular with older, rural listeners.
He'll be bringing with him his popular quiz games, but not all his old listeners.
The song proved popular with both young and old listeners.