Delta replaces Eastern as the amusement park's official airline.

The state-owned Olympic Airways is expected to be named the official airline.

Delta is the official airline for High Museum of Art.

In exchange, the center will promote Continental, which has a hub at Newark, as its "official airline."

El Al become the official Israeli airline in 1948.

"It's hard to generate visibility being a league's official airline without doing a lot more advertising and promotion."

So why, then, is Eastern billing itself in promotional fliers as "the official airline" of the convention?

This in itself set a trend since with airlines vying to be "official airline" of a particular event.

The country's official airline is Malaysia Airlines, providing international and domestic air service alongside two other carriers.

Like the Olympic games, many universities have "official" airlines, banks, long-distance carriers and computer suppliers.