It was founded in 1941 as CheeriOats, the first ready-to-eat oat cereal.

New Zealanders, particularly in winter, are likely to eat a hot oat cereal called "porridge".

It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors.

On oat cereals, look for "whole oat flour" or "rolled oats."

Ready Brek, a British brand of instant shredded oat cereal.

Kellogg, its cupboard of oat cereals sparsely stocked, must introduce products that are totally new.

Makers of oat cereals know this, and have long lobbied to be able to say, on their labels, that whole-oat fiber is good for the heart.

The oat cereal originally was not sugar coated.

The Mornflake brand of oat cereals was created in 1941, during the Second World War.

"Before they came here we didn't know about this stuff," Mr. Olivo said, his hand resting on the oat cereal.