The term Guerrilla Marketing is now often used more loosely as a descriptor for non-traditional media, such as:

The episode has also been released on non-traditional media.

While there, he started producing work in non-traditional media that sparked controversy among some conservative graduate faculty.

Another appeal is that it may be inexpensively incorporated into non-traditional media display devices such as Portable media players.

The aim of the initiative was to connect via non-traditional and social media with an audience difficult to reach through conventional marketing tactics and messages.

Despite his ongoing exploration of non-traditional media, the foundation of his art has always been drawing and printmaking.

It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media.

Through the years, Goode has combined various traditional and non-traditional media in the creation of his artwork.

In 1972, the present building opened with a controversial exhibition called "Ten," featuring several artists working in non-traditional media.

The decade would also mark a renaissance in technical experimentation with the exploration of many non-traditional graphic media such as plasticine, sand, coal, textiles, and computer animation.