He went through the niche strategy and now has come to believe it is the wrong game for the networks to play.

Highlighting the niche strategy of the two partners, Ford will build no more than 50,000 Quests annually and will be entitled to 80,000 Villagers.

"Were they to pursue a niche strategy, I think you would see better returns."

At a time when a number of other regional carriers have failed, Midway's niche strategy continues to be highly profitable in Chicago.

Now, it has decided to drop the Wertheim altogether, while staying with its niche strategy.

In adopting a narrow focus, the company ideally focuses on a few target markets (also called a segmentation strategy or niche strategy).

They are also most effective when using a niche strategy.

Between 1960 and 1963 he helped turn around Bank Kemakmuran using a sectoral niche strategy that would be replicated in later successes.

If they are tempted to abandon their niche strategy and expand into major markets, taking on big carriers directly, they could be wiped out.