By the 1970s Disney comics were undergoing a steep decline in circulation, with newsstand distribution discontinued in 1981.

Banking on the celebrity covers to increase its lagging sales, the magazine will begin newsstand distribution at commuter rail stations, large bookstores and office buildings.

The magazine enjoys newsstand distribution, but at this time, is distributed only within Australia.

Comics got a deal for newsstand distribution for all of their titles.

"They have a lot of expertise in newsstand distribution," Mr. Lipper said.

The first issue is scheduled for March 1996 with a newsstand distribution of 500,000; after that, the number of issues will be determined by demand.

Also, DC did not plan the story for newsstand distribution, but for retail stores only.

The first issue under Marvin Kaye's editorial direction was sent only to subscribers after having lost newsstand distribution earlier in the year.

It will provide venture capital and services like newsstand distribution, accounting procedures, printing, publishing advice and introductions to advertising agencies.

In 1986, despite its success with the direct market, First experimented with newsstand distribution.