The slug cover would go on the 20,000 newsstand copies while the rice cover would go to subscribers.

The mistake was discovered on Friday, and efforts to recall the newsstand copies began immediately, Ms. Wheeler said.

Per month, the magazine has 25,000 subscribers and 7,500 newsstand copies.

(On average, most magazines sell only 40 percent of their newsstand copies.)

Quake sold more than 150,000 newsstand copies of its first issue.

Marie Claire officials say it sold 40 percent more newsstand copies than the January 1997 issue.

These inserts will only appear in newsstand copies.

While newsstand copies of the Saturday issue will cost $1.50, subscribers will get the issue without a rise in their subscription price.

The most vulnerable element of Sunday circulation is the newsstand copy.

Every other newsstand copy was different.