"We intend to make our local newspaper sites more robust, including increased use of video and user-generated content," he said.
You either build a paywall around your newspaper net site - or you don't, he told Observer readers.
Most local newspaper sites are heavily dependent on classified ads, at a ratio of about two to one.
"So the newspaper sites may not be the first buy, but they'll be right there next to Monster."
Most newspaper sites make those advertisers their top priority.
I bet nearly all newspaper sites are chomping at the bit to charge for content.
It is believed to be the first major newspaper site to be blocked.
Msnbc.com and cnn.com both have at least 80 percent more unique - or different - visitors than usatoday.com, the most-visited newspaper site.
During the 30-day period strips are made available on the newspaper sites, readers could post comments on local community forums.
Since last summer, Monster has struck deals with more than 60 daily newspaper sites and 8 television properties, he said.