But when news isn't hot, we still want to be the place news viewers go first.

But for serious news viewers, how many appointments can be kept?

Even the most committed news viewers have limits on their willingness to digest political coverage.

This is explained in the episode to be for the purpose of protecting young news viewers.

But, he said, a wide segment of what he called "core news viewers" felt compelled to keep up with the war regularly all day.

But we're being asked to compete for the serious news viewers with '60 Minutes.

Just a few months ago, drumming up young news viewers was not a problem.

It's clear that the news viewer is not going to wait around with all the other competition.

But none of those networks are a news network, which is where more and more news viewers have drifted.

Our work was focused on one central finding in the research: news viewers want the real story.