Yet, despite all this, no British broadcaster will ever launch a new soap.

But if a broadcaster were to launch a new soap, it would surely, for reasons of plausibility, be set in the past.

Plans are reportedly afoot for a new soap called 'Ministry'.

You could smell him too - a whiff of new soap and old changing-rooms.

"But I got to wondering whether a new soap might work better."

Reddy's plan in 2008 includes new soaps and children's programming.

The new soap was named "Dial" because of its 24-hour protection against the odor-causing bacteria.

Instead he sells her the French rights to his new soap.

What they offer is not simply a skin show or a new soap or detergent.

Sophie got an itchy rash on her arms and face after using a new soap she bought.