I do not believe that it's negative advertising for me to point out the truth about his record.

"I think it's the biggest problem we have in our system now, and along with that comes the negative advertising."

To date, Governor, you've spent almost $2 million in negative advertising on me.

But both candidates were not exactly surprised by the negative advertising, either.

The key in negative advertising is to produce a credible commercial.

Negative advertising has become the weapon of choice for a simple reason: it usually works.

What we oppose is the negative advertising or the selling of fear.

But since then, campaigns have pushed the negative advertising to nearly the same levels as in 2000.

On their face, the results seemed to be a repudiation of negative advertising.

The outcome appeared to show the limits of negative advertising.