"The publishers have a brand name and that name sells textbooks," he said.

Funnelback is both an enterprise search engine and the name of the company selling the technology.

Basically, anyone who has ever been known for anything, whose name might sell another half a dozen copies, is a potential target.

After listening to the band, Garrett thought using Gary's famous name might sell records.

MJ's name sells but I wonder who will buy this ridiculous book?

If names sell, real life ones will do, and they needn't be just people's.

Familiar names in the art world are selling, as the art market continues to rise.

"It's about whether your name will sell a movie."

The lists do not place the players and teams according to whose name sold the most merchandise, but rather by alphabetical order.

"The name of your source for the information you sold me last time."