"It was the first time I heard my name announced over the loudspeaker," said Ricks, who did not play as a freshman in 2003.

In just the last few months, some big names in the industry have announced new charges.

This contest was to conclude in November 1924 and the winning name announced thereafter.

But the name announced on Thursday could just as easily provoke the response: who?

The name was later announced as the "Roughnecks", named after workers on an oil rig.

Advertisers get their names announced and logos shown at the beginning of shows, in what the cable network calls an "integrated show opening."

Marcus Omstred, coming through the foyer, heard the name announced.

"But doubtless you saw your name announced as win-ner in the Daily Wire, this morning?"

"It was the first time I heard my name announced over the loudspeaker," Ricks said.

But Steinberg will probably hear the name of his first client announced about three hours after Dunn does.