Diesel engines, the muscle T-shirts of the automotive world, may be the new black.

The image of Mr. Selya flying through the air in a red muscle T-shirt has become a potent public symbol of the show.

He wore a pair of knock-off Guess jeans, a muscle T-shirt that looked ludicrous on a man of his bulk.

These are men for whom the label Dsquared, which promotes revealing muscle T-shirts and men's bikinis, is considered conservative.

Suddenly gals are wearing short or backless dresses; some guys are wearing muscle T-shirts.

"He's always wearing muscle T-shirts."

In many of those magazines, he sports a muscle T-shirt and an attitude, alongside a scent strip and Ms. Moss.

Ms. Frost wore a muscle T-shirt with sequins in the shape of a man's tie.

Italian-cut suits, dark shirts and ties have replaced muscle T-shirts, black leather vests and heavy construction boots.

Gone were the screaming yellow muscle T-shirt and the manic persona of the charismatic Hulkster.