That the Super Bowl has become the most-watched event on earth shows the formula is appealing, however maddening.
Still, it is thought to be one of the most-watched nonsporting events in the world, and it is also broadcast over the Internet.
The end of their hour wedding on November 17, 1981 was the most-watched event in daytime serial history.
And it had a religious component unprecedented even in the hallelujah ambiance of America's most-watched event.
The Saints beat the Falcons 23-3 in what now ranks as one of the most-watched events in the history of cable television.
Apparently, few care, judging by the tremendous popularity - and huge profitability - of what is one of the most-watched events on television.
Since CNN specializes in on-the-spot coverage of fast-breaking news, the most-watched events tend to be crises.
The most-watched event in the rivalry is the annual football game held the day of Thanksgiving.
The funeral was perhaps the most-watched live event in the history of television.
Contrary to some opinions, the world's most-watched sporting event is actually watched by some Americans.