The N.C.A.A. settled only after three mock juries had found for Tarkanian.
The company pioneered the practice of jury research, in which defense lawyers try out strategies on mock juries arranged by consultants.
The process of empanelling a "mock jury" has caused some controversy.
A mock jury is selected from the Dallas telephone book.
Texas pride is what swayed the mock jury in favor of Mr. Porter's acquittal.
Depending on the complexity and how many rounds of mock juries a lawyer requires, the service can cost from $5,000 to more than $100,000.
One television program is empanelling a mock jury of its own.
Research has shown that mock juries are often unable to distinguish between a false and accurate eyewitness testimony.
Using mock juries and market research consultants, he rehearsed his case before the trial.
The mock jury was not permitted, however, to reach a mock verdict.