But minority broadcasters and some media experts fear that the rules will end diversity and leave many cities with only a few radio voices.
Rupert "Bob" Strickland (1936 - September 26, 2008) was an American television journalist who established a mentoring program for minority broadcasters.
Meanwhile, minority broadcasters contend the move would drive up prices of radio properties, making it impossible to "trade up" to bigger stations.
It only pays "lip service" to minority broadcasters.
Ninety-one percent of the minority broadcasters surveyed encountered what are known in the industry's jargon as "dictates" not to buy commercials on their radio stations.
An earlier study he commissioned showed minority broadcasters often cannot command the same advertising revenues as other broadcasters.
In a rare public outburst, he accused his colleagues of paying "lip service" to minority broadcasters and leaving him out of last-minute negotiations.
No mainstream commercial broadcaster at the time was interested, but there were several minority broadcasters that were.
The remaining 20 percent position is owned by Jim Snowden, a minority broadcaster.
Although a few minority broadcasters bought UHF channels in big cities, most operators produced very little new, niche, or local programming.