The phrase was coined by Charles Moskos, a military sociologist.

"The public doesn't seem concerned they are dying," said Charles Moskos, a military sociologist at Northwestern University who has closely studied national service.

"The nature of the service is that it's the most isolated from civilian interaction," said Charles Moskos, a military sociologist at Northwestern University.

David Segal, a military sociologist at the University of Maryland, said the Army was struggling to compete with colleges and with private-sector companies.

"This only works if enlightened males police their peers," said Charles Moskos, a military sociologist at Northwestern University.

"Vietnam is still the lodestone," said Charles Moskos, a military sociologist at Northwestern University.

Charles Moskos, a military sociologist at Northwestern University, said, "The implication is that we cannot take casualties over a score anymore without serious question."

But spending a full day on recruiting ethics has not occurred in decades, said David Segal, a military sociologist at the University of Maryland.

"It's the unnoticed secret of the military," said Charles Moskos, a military sociologist at Northwestern University.

"The Guard is looking for an economic solution to a socio-political problem," said David Segal, a military sociologist at the University of Maryland.