Upper Iowa University awards more than $100,000 each year in merit-based scholarships to its current students.
High school counselors and teachers nominate about 1,900 students annually, mostly from Maryland, for merit-based scholarships.
Syracuse University, whose tuition, fees, room and board comes to about $31,000 for next fall, offers some $21 million in merit-based institutional scholarships.
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Twenty percent received merit-based scholarships from local civic groups, employers and others, according to institute officials.
The graduating class of 2011 was given over $8 million in merit-based scholarships.
Graduating classes tend to be awarded over 18 million dollars in merit-based scholarships.
"This is likely to give rise to an arms race of 'merit-based' scholarships - if one university offers them others will be obliged to do so."
Generally speaking, few merit-based scholarships consider students with anything below an A average.
The money will go toward endowed merit-based undergraduate scholarships in the School of Music.