The gloom was replaced by joy in March 1973 when the two merged agencies were again separated.

There will be two chairmen of the merged agency.

The merged agency will be named - what else?

But eventually, the executives say, the merged agency proved more powerful than either of its predecessor firms.

But so smoothly does the new combination appear that advertisements by the merged agency are already running.

The merged agencies will have combined billings of $247 million and 400 employees.

There will be seven other partners at the merged agency as well.

Why not call the merged agency by the more famous Ayer name?

The merged agency will have 51 employees and billings estimated at $60 million.

The merged agency did not truly jell for six to eight years.