media buying

"There are the personal relationships in media buying," he said.

The company started as a media buying firm for small local clients.

This way, we could put more money into media buying."

The media buying is relatively modest for a television campaign.

Such teams include people from media buying, account services, the creative staff and market research.

Greater transparency in media buying, of course, is not desired by all.

"We're not launching another media buying and planning company," he said.

Internet advertising is growing more than 25 percent a year, according to media buying agencies.

Nerves of steel help if you want to be successful in media buying.

Other companies' efforts to move media buying and planning to the Web may be too disruptive, he said.

A third group will handle the campaign's media buying.

Now the campaigns are poised for the last wave of media buying.

Media buying continues to be handled by various regional agencies.

"Another important point was that we negotiated doing the media buying ourselves.

Advertising agencies are moving in the direction of consolidated media buying.

They may also be managed by media buying agencies who specialize in direct response.

The review also does not affect assignments like media buying or interactive marketing.

You can learn finance and accounting and media buying from a book.

It was only discussed with media buying agencies afterwards.

Media buying in other countries will still be handled by the agencies now performing those duties, including Thompson.

The future of web media buying (and building) "

"The theory of media buying is to reach 100 percent of your targeted audience," he said.

The creative and media buying duties for Procter brands are not affected.

The client will handle its own media buying.

The other deal, the sale of Media Buying Services, had been expected.