media buying

And, yes, he needs the media to buy into that assumption.

"I'm surprised that the media bought into such a weak bill," he said.

For a modest media buy, that spot caused a lot of attention.

"With the response he is coming up with, the national media isn't buying it."

They may also be managed by media buying agencies who specialize in direct response.

It was only discussed with media buying agencies afterwards.

"It's an example of a highly targeted, small, low-out-of-pocket media buy that you can have fun with."

The media would buy it, grudgingly at first, but with renewed enthusiasm once the Agency produced some solid "evidence."

Which would explain why, recently, the British media has enthusiastically bought into the idea of international train travel as a realistic and relaxing alternative.

In the traditional business, services are usually supplied by infomercial producers or by media buying companies.

"The theory of media buying is to reach 100 percent of your targeted audience," he said.

Billings were estimated at $2 million; media buying continues in-house.

In short, media buying remains one of the most old-fashioned, time-consuming procedures performed in the world of commercial communication.

BBDO will handle national and dealer advertising for Nissan in Germany; media buying is also likely to be shifted to the agency in 1999.

Of the 26 employees in Venice, the 16 not in media buying are being invited to move to Miami.

Prior to the late 1990s, media buying was generally carried out by the media department of an advertising agency.

The media buying is relatively modest for a television campaign.

For example the media buying is done in bulk by these ad agencies on which they receive discount/commission, that goes into their earning.

Griffin Bacal's media buying had already been handled by Optimum Media.

The media agency doing the media buying chooses where to place their client's ads.