It's worse having been the media darling for being a corporate hero.

A media darling in the late 1990's, she ran various international business development divisions within the company.

She had never had to worry about making herself into a media darling.

During the 1970s, he was a media darling in Spain.

I used to be a media darling, the golden boy.

He continued to be more than ever the media darling.

And then, with a touch of irony, he added, "I'm not really considered a media darling."

Just because she's the media darling now means exactly squat.

It is harder in a day when cooks have become media darlings.

"I've never tried to be a media darling," he added.