A corollary argument is that "truly understanding customers sometimes means understanding them better than they understand themselves."

Media literacy means understanding how to use the content that flows through these machines.

Payne believes that teachers can't help their poor students unless they first understand them, and that means understanding the hidden rules of poverty.

It means understanding that wise shopping may be the most important part of cooking.

This means understanding the importance of neighbors, co-workers, relatives, friends and faith.

That means understanding the context in which the problem is set.

Enlightenment means understanding everything as the god who gives it understands it.

It introduced him to the concept of hacking, which meant really understanding how the net worked.

And to use it as a tool, you need to understand the medium, which means understanding the technology.

That would mean understanding not only natural phenomena like weather but also the increasingly intricate machines people build.