This theory holds that the best course of action is that which benefits the majority, and may require the sacrifice of some to maximise happiness overall.

"I am extremely in favor of maximizing happiness, because that's what I think people are after," he said.

Its founders sought to maximize happiness and minimize violent disruption.

The Controller argues that art, literature and scientific freedom must be sacrificed in order to secure the ultimate utilitarian goal of maximising societal happiness.

So how can you spend your money to maximize happiness?

If we were all pure do-gooders, perhaps following Sidgwick, that would not constitute the outcome that would maximize happiness.

Part of making it all maximize happiness," Bruce said.

What he cares about is fairness, not maximizing happiness.

Working to benefit society maximizes individual happiness.

Traditional utilitarianism treats this as a claim that people should try to ensure that their actions maximise overall happiness or pleasure.