But several major movie chains reacted coolly, saying, essentially, that they already had discount programs for matinee audiences, students and the elderly.

The Baby Burlesks were meant to titillate male matinee audiences".

Then you'll remember singing to the matinee audience.

The matinee audience normally is not too adventurous.

This made for a tense but not always pulsating pace before a shrill matinee audience.

It's a show with little advertising, no stars and a book that is much older than your average matinee audience.

Tom Moore directs this likely hit with matinee audiences.

His performance Friday afternoon elicited cheers after the first movement and a rousing ovation at the end, even from the normally staid matinee audience.

But when she sees the Teds and greasers and hard-faced girls who make up the matinee audience, she thinks it's just as well.

Shopping districts grew around theaters; fashion became important; a matinee audience of women developed.