The top price for CD's was and is too high to make it really a mass-market product.

Making the fuel cell a mass-market product faces any number of hurdles.

"Here no one sells to anyone who carries mass-market product."

Hand-held computers, which have become increasingly popular mass-market products, cost from $500 to $1,000.

Though it was never a mass-market product, the vigorous work of the company owners brought success.

The real engineering challenge is getting that cost down to where it's a mass-market product.

It was a long way from being a mass-market product.

"The different directions we've taken say a lot about the category growth and how it's become a much more mass-market product."

And we're able to have the rate that low just because this is a mass-market product.

Some critics contend the market will always be too small to support mass-market products.