Business value and marketing tie-ins are in.

The film has a marketing tie-in allowing customers to buy panties with different sayings from the movie.

By "various components," he means the marketing tie-ins, like trinkets at fast-food outlets.

Unlike these films, with their lucrative marketing tie-ins, the Moses film depends only on its own drawing power.

Burger King plans a marketing tie-in with the toy beginning next month.

Although the team's prominent appearances are on the television series, there have been additional media appearances based around marketing tie-ins.

It has also opened marketing tie-ins with luxury goods producers.

It also secured her a substantial fortune as the books and marketing tie-ins went on to generate more than $200 million in worldwide sales.

Noting that the bank was planning many events and marketing tie-ins, she added, "This year's corporate Christmas card is based on items from the collection."

The answer doubtless has more to do with marketing tie-ins than with creative thinking.