Eh, it's a standard marketing tactic used by pretty much every company in existence.

Sometimes, fear is used as a marketing tactic even if it doesn't benefit the prospect at all.

Every major hotel in Westchester has changed its marketing tactics over the last few years.

But marketing tactics did not tell the whole story.

A powerful marketing tactic: tell me exactly when I'm going to get it.

The act of asking the question is a marketing tactic.

Will this latest marketing tactic make a difference to business travelers?

"They have not made many friends through their marketing tactics."

The site has become known for its marketing tactics.

A marketing tactic might move the dial, but that doesn't mean it's always worth the money.