The new agreements cover an advanced drug development process and the division of marketing rights.

"If Rover can get its models and marketing right, it has a chance."

You have to build the marketing right into the product.

Xerox bought the marketing rights to a product called Ventura earlier this year.

Those benefits can range from marketing rights to access to technology.

Save the World has issued 15.4 million shares to individuals in exchange for marketing rights to the pollution device and other services.

Although the company has a significant international presence, the arrangement is for domestic marketing rights only.

I won the exclusive marketing rights to this technology throughout the greater Ferengi trading community.

The firm said it paid a "very low" price for the marketing rights.

Ashton-Tate was interested, and agreed to fund development of the product in exchange for marketing rights.